Jyoti Meshram

Jyoti Meshram serves as the Course Leader for B.A. Entrepreneurship programs at TEAM University. She is finishing a Ph.D. in Marketing Management and is an approved Assistant Professor by the University Grants Commission of India (UGC-NET) since 2011.

Her educational journey includes an MBA in Marketing Management from the University of Pune (now Savitribai Phule Pune University) in 2006 and a BBA from Dr. BAMU, India in 2004. Jyoti holds several certifications, such as Automation Anywhere Certified Advanced RPA Professional (V11.0) from Automation Anywhere, a certified Business Analyst from the British Computer Society, and a Certificate Program in Business Analytics from Manipal ProLearn. She has also undertaken specialized training in IBM Data Science and AI Engineering.

Jyoti’s research interests span a wide range of areas, including Renewable Energy, Consumer Behavior, Marketing Strategies, Customer Satisfaction, Customer Experiences, Retail Management, E-tailing, Distribution Management, and Entrepreneurship Development. Her rich industrial experience extends to Market Research and Business Development.

With a career in teaching that began in 2008, Jyoti has imparted her knowledge to students through MBA and BBA courses at prestigious institutions, including the University of Pune and MIT ADT University in Pune, India. Her diverse background and extensive expertise make her a valuable asset to the academic and business communities.


NET, University Grants Commission of India, 2011, Management

MBA, University of Pune (SPPU), India, 2006, Marketing Management

BBA, Dr BAMU, India, 2004

Ph.D in Marketing Management from SKU India.

Professional Certifications and licenses

Automation Anywhere Certified Advanced RPA Professional (V11.0) – 2020


Bot Developer – Automation Anywhere-2020


Implementing RPA with Cognitive Automation and Analytics Specialization-2020


IBM Data Science Specialization –  2020


IBM Applied Data Science Specialization-2020


IBM AI Engineering Professional Certificate-2020


Certificate Program in Business Analytics – Manipal ProLearn, April 2017


Foundation Certificate in Business Analysis – BCS, The Chartered Institute for IT, Dec 2016

International projects and engagement

Ambassador of SDG Summit, Cameroon for Central Asia and India

Professional Affiliations

2008-Present, Pune Management Association (Division of All India Management Association)


2020- present,  Women Entrepreneurship Platform (Niti Aayog-Government of India)


2018-Present,  Federation of Indian Exporters


2018-Present, Agricultural and Processed Food Products Export Development Authority (APEDA)

Research output

1. Meshram, J., Sharma, A. (2023). The Ascending Trajectory of India’s Solar Water Heater Market. In 9th International EMI Entrepreneurship & Social Sciences Congress, 7-9th Nov 2023, Tashkent/Uzbekistan.

2. Meshram, J., Sharma, A. (2023). A Study of the Role of Word-of-Mouth in Promoting Solar Water Heaters in Pune City (India). In FMOS 2023 – FMOS Research Conference, Switzerland, June 6-7, 2023.

3. Ekiz,E., Candor, A., Meshram, J. (2022). Effects of Perceived Service Quality on Passenger Satisfaction and Post-Purchase Behavior in the Airline Industry. In International Scientific and Technical Conference: Current Problems of Education and Science in Aviation and Space Technologies organized by Tashkent State Transport University, the Ministry of Transport of the Republic of Uzbekistan, and Uzbekistan Airways, November 10-11, 2022.

4. Meshram, J. (2022). Keynote Speaker – Entrepreneurial Education. In INDIA-CENTRAL ASIA PARTNERSHIP New Norms in Higher Education – Skills & Entrepreneurship, November 4, 2022. Retrieved from Link to YouTube.

5. Meshram, J. (2022). An Empirical Study on the Effectiveness of Promotional Strategies Used by Solar Water Heaters in India with Special Reference to Pune City. In 7th International EMI Entrepreneurship & Social Sciences Congress (E-Book), ISBN: 978-605-06656-9-7.

6. Meshram, J. (2022). A Study of Usage of Promotional Tools by Solar Water Heater Dealers in Pune City (India). In Central Asian Research Journal For Interdisciplinary Studies (CARJIS), Volume 2, Issue 6, June 2022. ISSN (online): 2181-2454, DOI: 10.24412/2181-2454-2022-6-550-556.

7. Meshram, J. (2020). Presentation on – Intercountry Analysis of Female Entrepreneurship: India and Uzbekistan. In Global Entrepreneurship Network (GEN) Week, Uzbekistan, November 25, 2020. Retrieved from Link to YouTube.

8. Meshram, J., Singh, A. (2020). How COVID-19 Affected the Online Grocery Buying Experiences – A Study of Select Cities of Mumbai and Pune. In International Journal of Latest Technology in Engineering, Management & Applied Science, Volume IX, Issue XI, November 2020. ISSN: 2278-2540.

9. Meshram J, Kulkarni A.. World Energy Needs- it’s time to shift to sunlight based vitality. International Journal of Latest Technology in Engineering, Management & Applied Science, vol.8 issue 3, March 2019. ISSN 2278-2540

10. Singh A, Meshram JN. The study of impact of online shopping on conventional shopping methods by today’s youth with respect to clothing and accessories. J. Advances in Bus. Management 2016;2(3):149-153, DOI: 10.14260/jadbm/2016/35 pISSN 2395-7328 eISSN 2395-7441

11. Meshram J. Women in ITes and Work Leisure Dichotomy. International Journal of Management- Corporate Mantra By JSIMR Pune Vol. 3/Issue 01/ August 2016. ISSN: 2231-3397

12. Meshram J, Kulkarni A. Environmental sustainability with the help of solar water heaters. J. Advances Bus. Management 2016; 2(1):06-08, DOI: 10.14260/jadbm/2016/3

13. Meshram J, Bhalerao V. Investment pattern pertaining to taxation Policy of employees of ITeS companies in Pune, Proceedings-International Conference JSIMRAICA. 18th & 19th October, 2013. ISBN: 978-3-8443-1537-84

14. Meshram J, Swamy S.Talent Retention- A Challenge and a need of Time too!, Proceedings-National Conference on “Two Decades of Globalization – Lessons for India” organized by MBA Department at TSSM’s PVPIT, Pune, 25th, 26th & 27th March, 2012

15. Meshram J, Work Life Balance-Need of the Hour., Proceedings – International Research conference -INCON 2011- organised by Asian School of Management, Pune, 12th & 13th March, 2011

16. Meshram J, Pawar G. Strategic Competitive Advantage through Customer Relationship Management, Proceedings – MANTHAN a National Research conference organised by Sinhagad Management School, Pune. 16th & 17th Feb, 2011. ISBN: 978-93-5024-769-3

17. Meshram J, Pawar G., Youth Icons of Generation Y. Proceedings – 2nd National Research conference organised by Vishwakarma Institute of Management, Pune. 18th & 19th Feb, 2011. ISBN: 978-81-920768-1-2

18. Meshram J, Pawar G, India Retail- Next Boom Industry. International Research Journal– Corporate Mantra By JSIMR Pune, 26th Jan, 2011. ISSN: 2231-3397

19. Meshram J, Work Leisure Dichotomy and female BPO employees. Annual Journal of Naralkar Institute, Pune,2011

20. Meshram J, Strategic Competitive Advantage through Customer Service- Retail Perspective, SAMUDANTA 2010-2nd National Research conference on Management Transistion: Past Decade and Decade Ahead organised by SIMCA, Pune, 17th April, 2010, ISBN: 978-93-5024-622-1

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