Dasturning amal qilish muddati

3 Yil

Semestrlar

6 Semester

Daraja

Bakalavr

O‘qish Uchun To‘lov Bir Yilga

38 348 000 Som

Dastur kimlarga mo‘ljallangan?

BA(Hons) Entrepreneurship with Marketing o‘quv kursi marketing, biznes boshqaruvi va tadbirkorlik sohasida mustahkam bilim va ko‘nikma xosil qilishni istagan hamda o‘z korxonlari faoliyatini yo‘lga qo‘yib yangi brendlar yaratish yoki mavjud korxonalarda Marketing Menejeri, Brend Menejeri, Marketing Tahlilchisi, Sotuv Menejeri, PR mutaxassislari, Marketing Koordinatori kabi lavozimlarda ishlash istagida bo‘lgan barcha uchun mo‘ljallangan.

 

Ijobiy muloqot va yaxshi tahliliy ko‘nikmalarga ega bo‘lgan, qolaversa o‘zlarining ijodiy hamda aqliy salohiyatini yuzaga chiqarishga tayyor bo‘lgan nomzodlarni ushbu dasturda ishtirok etishga taklif qilamiz.

Distinctive Features of the Course:

• An interdisciplinary program that offers an opportunity for students to study the area of Entrepreneurship and Marketing;

• Development of student social capital via a strong network of professional bodies and industry specialists;

• Opportunity for fully supported entrepreneurial activity with special focus on marketing;

• Digital skills embedded throughout the curriculum;

• Exploration of economic, political, legal and cultural factors impacting businesses and processes.

 

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Qabul Bo‘yicha Talablar

Applicants should satisfy at a minimum one of the following requirements:

 

  • Successful completion of an appropriate International Foundation Course; or
  • Successful completion of the first year of an undergraduate degree course at a recognised higher education establishment; or
  • Two GCE A level passes (in any subject, excluding mother tongue), plus three GCSE passes at grade C or above including English Language and Mathematics; or
  • Any other equivalent qualification allowing entry to a UK higher education undergraduate course (e.g. International Baccalaureate).

Applicants must have:

 

  • Had their secondary education through the medium of English and gained grade C or above in GCSE English or its equivalent; or
  • An IELTS score of 6.0 with writing component of 5.5 or above or another English Language Test recognised by TEAM; or
  • Successfully completed an appropriate International Foundation course with at least 40% in an academic English module or equivalent.

Applicants must be 18 years of age by the 31st of October of the academic year applied for.

Transfer of credits allows credits awarded by another HE Institution to contribute to the credit required for an LSBU award. Applicants will be considered on a case-by-case basis. Consideration of any request for transfer of credits will only be confirmed against an official transcript, and particular attention will be paid to grades achieved and number of attempts at the assessments.

Qabul Bo‘yicha Talablar

LO1: Combine theoretical knowledge and understanding with critical- thinking and reflective skills to develop a range of value-added solutions.

LO2: Identify opportunities and create sustainable entrepreneurial  solutions to create value for a diverse range of stakeholders.

LO3: Apply concepts of social responsibility, ethical behaviour and sustainability in business and assess the impact of entrepreneurial action on the target community, market, society and environment.

LO4: Apply interpersonal skills to be effective and self-aware, working both individually and as a part of a team, demonstrating the capacity to motivate oneself and others.

LO5: Demonstrate the ability to conduct economic and financial analysis of the business idea and its long-term financial viability.

LO6: Apply an integrated understanding of all procedures and processes involved in launching and managing a venture.

LO7: Demonstrate the critical and holistic understanding of concepts, theories and key success factors in the area of marketing

LO8: Utilise established techniques of analysis to develop a range of effective creative solutions to marketing problems and to communicate those solutions to various stakeholders.

 

Dastur Tuzilmasi (modullar jadvali):

Har bir modulning qisqacha ta’rifi:

Theory and Practice of Entrepreneurship

The Future is fraught with risks and uncertainty. Entrepreneurs counter risks to create future. This module offers a starting point to the students to understand how business value can be created concomitantly with social and economic value through entrepreneurship.

Creativity and Design Thinking

This module introduces students to creativity and design thinking. It explores the mindset needed for creativity and how human problems can be solved creatively through design thinking.  Students will not only explore the skills needed for design thinking, but practice them by tackling a real-life problem.

Data-Driven Decision Making

For entrepreneurs data becomes valuable when it allows the making of decisions or taking action in the real world.  Competencies in data software packages, selecting data, statistical analysis, data analysis, visualising data inform successful Enterprise and Entrepreneurship decision-making. Students will learn how to interpret and explain data to inform decision-making and also to how to communicate the message to others. It will also cover the ethical and legal aspects of data collection and management

Regulatory Context for Entrepreneurs

This module introduces the students to the legal and regulatory aspects related to entrepreneurship. Students will learn how to use appropriate legal language, identify and analyse legal problems, produce reasoned arguments and conclusions and recommend a course of action based on legal principles either working independently or as part of a team.

Economics for Entrepreneurs

The aim of this module is to provide students with a set of basic economic tools and analysis for launching, sustaining and developing an enterprise. This module also aims to introduce students to the economic way of thinking and to explain its importance in both strategic and day-to-day entrepreneurial decision-making.

Managing People

The module is aimed at developing basic skills necessary for managing individuals and groups and explains how organizational structure, culture and operations interact and influence   behaviour of employees. Students will discover the challenges of management in a contemporary business environment, managers’ roles and functions on various organisation levels as well as internal and external factors influencing business management decisions. Students will focus their efforts on identifying factors that influence organizational effectiveness and the integrating aspects of managerial activities

Entrepreneurial Mind-Set

This module provides deeper insight into the realities of entrepreneurship, understanding of important factors contributing to the success of entrepreneurial activity. Shaping the entrepreneurial mindset is achieved by studying and practicing how the entrepreneur thinks, evaluates and acts and looking at the skills, traits and approaches needed for launching and running an enterprise. Identification of their own potential and ways to realize this potential in a real business setting will be achieved by the end of the module.

Theory and Practice of Marketing

This module builds on the initial introduction to marketing as a concept and business function done in Theory and Practice of Entrepreneurship on Level 4. Students will get a comprehensive knowledge of the contemporary marketing concepts, theories, processes and tools and will have a chance to apply the knowledge to real-life case study

Finance for Entrepreneurs

This module goes beyond the introduction of the basic principles of finance and accounting, and focuses on the most essential analytical and decision-making tools that students will need in their future careers as entrepreneurs or intrapreneurs

Corporate Governance and Business Ethics

The module offers a deep understanding of the various types of corporate governance models followed by different nations. It establishes a linkage between the national character and the corporate governance model chosen to offer best practices, oversight and regulation of corporations. It explains the primacy of shareholder versus stakeholder argument in building a case for corporate governance. Questions like — What is the role of corporate boards in corporate governance? How do boards organize themselves to play a fiduciary role and steer corporations? What are considered to be corporate governance benchmarks and best practices? Are CSR, business ethics and corporate

Consumer Psychology

The module provides an insight into the role of consumption in contemporary society, the ways in which consumers act on and interpret the presentation and representation of products, and also ways that such practices and dispositions are structured and shaped by social, cultural and market forces. The module specifically focuses on the key psychological aspects defining consumer activities ranging from product search to product disposal.

Creating Your Brand

This module specifically focuses on branding and advertising aspects of marketing. It highlights the value that brands have for modern enterprises and the importance of building and managing strong brands. The key feature of this module is the project that will let students apply theoretical knowledge to create a branding strategy and actual advertisement for an existing product or service.

Contemporary Business Models

In this module students will learn how to harness the potential of direction-based networks, build teams, create a minimum viable product and get it validated via a social proof, obtain first funding and consequently fine tune the product to upgrade the venture. They will also learn the techniques involved in marketing, pricing, pitching and identifying alternative funding opportunities as the venture catapults to the next level. This is an action-oriented module.

Project: Launching a venture

In this module students will learn how to harness the potential of direction-based networks, build teams, create a minimum viable product and get it validated via a social proof, obtain first funding and consequently fine tune the product to upgrade the venture. They will also learn the techniques involved in marketing, pricing, pitching and identifying alternative funding opportunities as the venture catapults to the next level. This is an action-oriented module.

Integrated Marketing Communication

This module is focused on the fundamental principles, methods and strategies of marketing communications. It covers both theory and practical application of marketing communications strategies and focuses on how different marketing communications platforms can be effectively combined together to achieve entrepreneurial goals

Persuasive Communication and PR

The module introduces public relations theory and the tools it employs to effectively manage the reputation of businesses and brands. Students will critically analyze those theories and tools and learn to professionally apply them in real-life contexts mastering critical thinking and persuasive communication skills

Digital Storytelling

This module is dedicated to design, production and application of digital stories in an entrepreneurial context. In the first part of the module students will analyse various case studies assessing the originality, effectiveness and technical features of stories presented across a range of digital platforms. The second part of the module will require students to produce a digital story by going through all stages from research and design to production and evaluation.

International Marketing

The module explores international marketing, with particular attention paid to the marketing strategy adjustments and modifications entrepreneurs may need to make in extending their activities to the international market. Students will  explore and develop a specific marketing plan for a product or service entering a foreign country’s market. The module emphasises unique aspects of “going global”, analysing the components of international marketing activity and evaluates the growing role of e-marketing.

Marketing Analytics

This module is focused on the major tools of marketing analytics and explaining how these tools can be applied to transform marketing data from both traditional and digital sources into data-driven insights guiding entrepreneurial decisions.

O‘qitish va Baholash Strategiyasi

Mazkur dastur uchun mo‘ljallangan O‘qitish, O‘rganish va Baholash strategiyasi boshlang‘ich bosqichda talabalarga dastlabki bilimlarni berishni nazarda tutgan bo‘lib, 4-bosqichdan boshlab zamonaviy marketing hamda tadbirkorlik nazariyasiga doir asosiy bilim va ko‘nikmalarni singdirishga qaratilgan. 5 va 6-bosqichlarda talabalar o‘rgangan bilim va ko‘nikmalarini hayotiy xodisalar tahliliga yo‘naltirib, tadbirkorlik va marketingga doir bir qator muammolarni hal etishni o‘rganadilar. 6-Bosqichdagi Diplom loyixasi talabalardan ish boshlashdagi risklarni tanqidiy baholash salohiyatini ko‘rsata olish uchun o‘z bilim va ko‘nikmalari, tushunchalari, tanqidiy tahlil salohiyati shuningdek, o‘zaro muloqot ko‘nikmalarini mustahkamlash hamda amaliyotda qo‘llay olishlarini talab etadi.

 

Dastur tadbirkorlikka doir master klasslar, ilmiy ma’ruzalar va seminarlardan tortib so‘rov o‘tkazish, tadqiqot, o‘rganish ob’ektiga tashrif hamda jamoaviy loyixa kabi yakka tartibda hamda hamkorlikda o‘rganish mashg‘ulotlari bilan yo‘g‘rilgan talabalar boshchiligigdagi amaliy mashg‘ulotlar va  ularning o‘zaro bir-biriga o‘rgatish jarayonlarini o‘z ichiga olgan dasrlardan iborat.

 

Korxonalar bilan xamkorlik qilish strategiyasi tadbirkorlik salohiyatini rivojlantirish bo‘yicha universitet ta’lim dasturining ajralmas qismi bo‘lib xizmat qiladi. Bu esa o‘z navbatida talabalarga o‘z salohiyatlarini yanada rivojlantirishga, novatorlik, ijodkorlik qobiliyatlarini ishga solib, kasbiy mahoratini oshirishga imkon beradi.   Biznes inkubatorlar, Talabalar Ittifoqi hamda keng tadbirkorlik doiralari bilan hamkorlik qilish orqali mazkur maqsadga erishiladi.

 

Nazariy bilimlarni amaliyotda qo‘llashni nazarda tutuvchi jamoaviy o‘rganishga asoslangan mazkur dastur doirasida tadbirkorlikka doir bilim va ko‘nikmalar ham o‘rgatiladi. Seminarlar, amaliy mashg‘ulotlar, jamoaviy loyixalar hamda kurs ishlari orqali ta’lim olish bilan birga talabalar o‘zlarining muloqot, jamoada ishlash, liderlik, vaqtdan to‘g‘ri foydalanish, miqdoriy fikrlash va raqamlar bilan ishlash ko‘nikmalarini rivojlantiradilar.   Masalan, xodisalarni tushunish va tahlil qilish uchun jamoa bo‘lib ishlagan talabalar, muammoli vaziyatlarga echim topish ko‘nikmalarini rivojlantirishdan tashqari, jamoa bo‘lib ishlash, muloqotga kirishish hamda toshiriqni bajara olish qobiliyatlarini ham o‘stiradilar. Muzokara o‘tkazish, ta’sir qilish va taqdimot  namoyish qilish ko‘nikmalari seminarlar va amaliy mashg‘ulotlar vaqtidagi rolli o‘yinlar orqali rivojlantirilsa, raqamlar bilan ishlash ko‘nikmalari turli modullarda talabalarga beriladigan topshiriqlarning ajralmas qismi xisoblanadi.  SHuningdek, mehmon tadbirkorlar tomonidan o‘tkaziladigan master klasslar va darslar orqali ham talabalar bu kabi bilimlarini o‘stiradilar.

Turli Mashg‘ulotlarga ajratilgan vaqt taqsimoti (Seminarlar/Ma’ruzalar/Amaliy mashg‘ulotlar hamda Mustaqil ta’lim)

Mazkur o‘quv kursi rahbarlik ostida olib boriladigan mustaqil ta’lim hamda bevosita yuzma-yuz o‘rganish turlariga bo‘lingan. Talabalar ta’limga ajratilgan vaqtning 30 foizini ma’ruzalar, seminaralar va boshqa sinf ishlariga sarflasalar, qolgan 70 foiz vaqtni mustaqil o‘rganish uchun bag‘ishlaydilar.

787 uz

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Mazkur o‘quv kursi Toshkent shaxri, Temur Malik ko‘chasi 146 uy, TEAM universiteti binosida o‘qitiladi.