BA (Hons) Entrepreneurship with Digital Innovation

Duration of the Program

3 Years

Semesters

6 Semesters

Level

Undergraduate

Tuition Fees per Year

38 348 000 UZS

Who is this Programme for?

BA(Hons) Entrepreneurship with Digital Innovation course is designed for students who wish to gain solid knowledge of digital innovation, business management and entrepreneurship to launch their new digital ventures and create unique new brands. It is also designed for students that wish to pursue their careers as Innovation Specialists, Digital Commerce Experts, ITES Managers, Social Media Experts, Digital Pricing Specialists, Business Analysts, Social Innovation Specialists, etc.

Applicants who have good communication and analytical skills and are ready to unlock their creative and intellectual potential are welcome to apply for this course.

Distinctive Features of the Course:

• An interdisciplinary program that offers an opportunity for students to study the area of Entrepreneurship and Digital Innovations;

• Development of student social capital via a strong network of professional bodies, industry specialists and alumni;

• Focus on delivering specialist knowledge in digital innovation, information systems and digital entrepreneurship;

• Development of soft skills and competencies required to become digital entrepreneurs

• Opportunity to launch digital business ventures and participate in Uzbekistan’s digital transformation journey

Entry Requirements

Applicants should satisfy at a minimum one of the following requirements:

Successful completion of an appropriate International Foundation Course; or
Successful completion of the first year of an undergraduate degree course at a recognised higher education establishment; or
Two GCE A level passes (in any subject, excluding mother tongue), plus three GCSE passes at grade C or above including English Language and Mathematics; or
Any other equivalent qualification allowing entry to a UK higher education undergraduate course (e.g. International Baccalaureate).

English Language Requirements

Applicants must have:

Had their secondary education through the medium of English and gained grade C or above in GCSE English or its equivalent; or
An IELTS score of 6.0 with writing component of 5.5 or above or another English Language Test recognised by TEAM; or
Successfully completed an appropriate International Foundation course with at least 40% in an academic English module or equivalent.

Age Requirements

Applicants must be 18 years of age by the 31st of October of the academic year applied for.

Transfer of Credits

Transfer of credits allows credits awarded by another HE Institution to contribute to the credit required for an LSBU award. Applicants will be considered on a case-by-case basis. Consideration of any request for transfer of credits will only be confirmed against an official transcript, and particular attention will be paid to grades achieved and number of attempts at the assessments.

Course Learning Outcomes

Learning Outcomes:

LO1: Combine theoretical knowledge and understanding with critical- thinking and reflective skills to develop a range of value-added solutions.

LO2: Identify opportunities and create sustainable entrepreneurial solutions to create value for a diverse range of stakeholders.

LO3: Apply concepts of social responsibility, ethical behavior and sustainability in business and assess the impact of entrepreneurial action on the target community, market, society and environment.

LO4: Apply interpersonal skills to be effective and self-aware, working both individually and as a part of a team, demonstrating the capacity to motivate oneself and others.

LO5: Demonstrate the ability to conduct economic and financial analysis of the business idea and its long-term financial viability.

LO6: Apply an integrated understanding of all procedures and processes involved in launching and managing a venture.

LO7: Critically evaluate the social, economic and business factors by combining elements of information science, data analytics, digital innovation, and digital transformation to achieve entrepreneurial goals.

LO8: Work with peers and mentors to design innovative digital strategies for new ventures and implement them in entrepreneurial contexts by demonstrating effective communication, persuasion, negotiation, and leadership skills.

Course Structure:

Short description of each Module:

Level 4 (2nd Year)

Theory and Practice of Entrepreneurship

Future is fraught with risks and uncertainty. Entrepreneurs counter risks to create future. This module offers a starting point to the students to understand how business value can be created concomitantly with social and economic value through entrepreneurship.

Creativity and Design Thinking

This module introduces students to creativity and design thinking. It explores the mindset needed for creativity and how human problems can be solved creatively through design thinking. Students will not only explore the skills needed for design thinking, but practice them by tackling a real-life problem.

Data-Driven Decision Making

For entrepreneurs data becomes valuable when it allows the making of decisions or taking action in the real world. Competencies in data software packages, selecting data, statistical analysis, data analysis, visualising data inform successful Enterprise and Entrepreneurship decision-making. Students will learn how to interpret and explain data to inform decision-making and also to how to communicate the message to others. It will also cover the ethical and legal aspects of data collection and management

Regulatory Context for Entrepreneurs

This module introduces the students to the legal and regulatory aspects related to entrepreneurship. Students will learn how to use appropriate legal language, identify and analyse legal problems, produce reasoned arguments and conclusions and recommend a course of action based on legal principles either working independently or as part of a team.

Economics for Entrepreneurs

The aim of this module is to provide students with a set of basic economic tools and analysis for launching, sustaining and developing an enterprise. This module also aims to introduce students to the economic way of thinking and to explain its importance in both strategic and day-to-day entrepreneurial decision-making.

Managing People

The module is aimed at developing basic skills necessary for managing individuals and groups and explains how organizational structure, culture and operations interact and influence behaviour of employees. Students will discover the challenges of management in a contemporary business environment, managers’ roles and functions on various organisation levels as well as internal and external factors influencing business management decisions. Students will focus their efforts on identifying factors that influence organizational effectiveness and the integrating aspects of managerial activities

Level 5 (3rd Year)

Entrepreneurial Mind-Set

This module provides deeper insight into the realities of entrepreneurship, understanding of important factors contributing to the success of entrepreneurial activity. Shaping the entrepreneurial mindset is achieved by studying and practicing how the entrepreneur thinks, evaluates and acts and looking at the skills, traits and approaches needed for launching and running an enterprise. Identification of their own potential and ways to realize this potential in a real business setting will be achieved by the end of the module.

Theory and Practice of Marketing

This module builds on the initial introduction to marketing as a concept and business function done in Theory and Practice of Entrepreneurship on Level 4. Students will get a comprehensive knowledge of the contemporary marketing concepts, theories, processes and tools and will have a chance to apply the knowledge to real-life case study

Finance for Entrepreneurs

This module goes beyond the introduction of the basic principles of finance and accounting, and focuses on the most essential analytical and decision-making tools that students will need in their future careers as entrepreneurs or intrapreneurs

Corporate Governance and Business Ethics

The module offers a deep understanding of the various types of corporate governance models followed by different nations. It establishes a linkage between the national character and the corporate governance model chosen to offer best practices, oversight and regulation of corporations. It explains the primacy of shareholder versus stakeholder argument in building a case for corporate governance. Questions like — What is the role of corporate boards in corporate governance? How do boards organize themselves to play a fiduciary role and steer corporations? What are considered to be corporate governance benchmarks and best practices? Are CSR, business ethics and corporate governance.

Building Digital Culture and Digital Transformation

This module offers an understanding of how digital capabilities are built and nurtured in enterprises, leadership skills needed to drive digital ecosystems and the overarching governance structure needed to offer vision and roadmap to enterprises commencing their digital transformation.

Digital Analytics

This module will deal with the concepts of analytics and big data. Students will learn how to do predictive modelling via induction and supervised segmentations. The module will equip students with the ability to visualise data, recognise patters and use those to curate customer-centric solutions. The module will also explore issues associated with data privacy norms and ethical principles.

Level 6 (4th Year)

Contemporary Business Models

The module exposes the students to the various contemporary business models that are playing a role in the global business world. The models include freemium business model, gig economy, value economy, circular business models, sharing economy among other novel business frameworks.

Project: Launching a venture

In this module students will learn how to harness the potential of direction-based networks, build teams, create a minimum viable product and get it validated via a social proof, obtain first funding and consequently fine tune the product to upgrade the venture. They will also learn the techniques involved in marketing, pricing, pitching and identifying alternative funding opportunities as the venture catapults to the next level. This is an action-oriented module.

Frugal Innovation

This module explores frugal innovation, also referred to as jugaad innovation. It will focus on evaluation of the economic relevance of this model, particularly for the bottom of the pyramid markets. Students will critically assess how economies of substitution are disrupting the normal market ecosystems with the help of creative thinking and reverse innovation approach to create solutions for underserved and financially marginal consumers.

Social Innovation and Social Entrepreneurship

The module will enable students to develop creative solutions that address socially relevant problems and make an impact. Students will ascertain the role various social enterprises, NGOs, and multilateral agencies play in transforming societies. They will also acquire the ability to launch a social enterprise by understanding the interplay between sustainable development, millennium ecosystem assessment, methods of sensing/assessing/prioritising opportunities, and cost of risk in social enterprise and governance issues related to managing social enterprises.

Pricing Innovation for Digital Businesses

This module examines the need for a distinct pricing strategy for digital business. It explores the influence of peer-to-peer networks on pricing, net neutrality and pricing implications, how to value and price digital content and network access pricing. Students will learn to apply contemporary pricing models and discuss the controversies surrounding marginal costs and open access.

Digital Influencers and Consumer Behaviour

This module enables students to appraise the role social influence plays in shaping consumer behaviour. Students will explore all models of influence that play a key role in influencing consumer behaviour. The module will also assess the role played by semiotics and brand hate in digitally influencing consumer decisions.

Digital Markets

This module offers a comprehensive understanding of the concepts of demand and supply within the digital context. In addition, students will learn the concepts of network economics, crypto currencies, digital crowd funding, mobile money and various economic models of internet. They will acquire the knowledge to assess how e-markets operate and perform and ascertain the primacy of ethical behaviours in online transactions.

Teaching and Assessment Strategy

Teaching, Learning and Assessment strategy for the course assumes gradual progression and scaffolding of students learning from Level 4, where the course focuses on building a solid foundation of essential knowledge of the modern marketing and entrepreneurship theories and concepts, to Levels 5 and 6, where students learn to apply the knowledge to analyse real-life cases and generate generating viable solutions to a range of entrepreneurial and marketing problems. The Capstone project at Level 6 will require students to consolidate and employ all their knowledge, understanding, critical reasoning as well as interpersonal skills to demonstrate their capability to critically evaluate the launch of a Venture.

There will be a blend of different face-to-face learning activities ranging from entrepreneurial master classes, academic-led lectures and seminars to student-led workshops and peer mentoring processes, accompanied by various autonomous and collaborative learning activities such as inquiry-based learning, research, field visits and team projects.

Integral to the university’s learning model of developing entrepreneurial capability is its enterprise engagement strategy. This will allow students to further develop and demonstrate innovation, creativity and enterprise skills in an experiential manner. This will be achieved through business incubators, Student Union activities and partnerships within the broader entrepreneurial ecosystem.

Based on TEAM’s learning model, which emphasises theory informed practice-based learning, the development of transferable skills ‘for’ entrepreneurship also takes place throughout the curriculum. Through seminars, workshops, team projects, and coursework, students will be learning and applying inter alia communication, teamwork, leadership, time management, numeracy, and digital skills. For example, by working in teams to understand and analyse case studies, besides developing problem-solving techniques, students will develop teamwork skills, communication skills and task management skills. Negotiating, influencing and presentation skills will be developed via role play during seminars and workshops, while digital skills will be an integral component of students’ assignments for various modules. Students will also develop these skills from model entrepreneurs during master classes and mentoring sessions.

Proportion of time allocated for Different Activities (Percentage of Seminars/Lectures/Workshops vs Self-directed learning)

Who will teach me?

Anastasiya Zdraykovskaya 🇺🇿

Lecturer

• (MAIBM) Master of Arts in International Business Management, Westminster International University in Tashkent

• Bachelor of Science Economics with Finance, Westminster International University in Tashkent

Deneze Bektasheva 🇺🇿

Lecturer

• Master of Arts with Distinction in International Business Management, Westminster International University in Tashkent

• First Class Bachelor’s degree in Business Information Systems, Westminster International University in Tashkent

Haneen Allataifeh 🇯🇴

Lecturer

• B.Sc., Pharmacy, Jordan University of Science and Technology

• Ms., Business Administration, Yarmouk University, Jordan

• Ph.D., Business & Accountancy, University Malaya, Malaysia

Follow the link to see the full list of profiles of academic staff members who will teach youat TEAM University

Where will I Study?

The course is delivered in TEAM University campus at 146, Temur Malik Street, Tashkent.