Duration of the Program
Tuition Fees per Year
38 348 000 UZS
Who is this Programme for?
BA(Hons) Entrepreneurship with Digital Innovation course is designed for students who wish to gain solid knowledge of digital innovation, business management and entrepreneurship to launch their new digital ventures and create unique new brands. It is also designed for students that wish to pursue their careers as Innovation Specialists, Digital Commerce Experts, ITES Managers, Social Media Experts, Digital Pricing Specialists, Business Analysts, Social Innovation Specialists, etc.
Applicants who have good communication and analytical skills and are ready to unlock their creative and intellectual potential are welcome to apply for this course.
Distinctive Features of the Course:
• An interdisciplinary program that offers an opportunity for students to study the area of Entrepreneurship and Digital Innovations;
• Development of student social capital via a strong network of professional bodies, industry specialists and alumni;
• Focus on delivering specialist knowledge in digital innovation, information systems and digital entrepreneurship;
• Development of soft skills and competencies required to become digital entrepreneurs
• Opportunity to launch digital business ventures and participate in Uzbekistan’s digital transformation journey
Applicants should satisfy at a minimum one of the following requirements:
- Successful completion of an appropriate International Foundation Course; or
- Successful completion of the first year of an undergraduate degree course at a recognised higher education establishment; or
- Two GCE A level passes (in any subject, excluding mother tongue), plus three GCSE passes at grade C or above including English Language and Mathematics; or
- Any other equivalent qualification allowing entry to a UK higher education undergraduate course (e.g. International Baccalaureate).
Applicants must have:
- Had their secondary education through the medium of English and gained grade C or above in GCSE English or its equivalent; or
- An IELTS score of 6.0 with writing component of 5.5 or above or another English Language Test recognised by TEAM; or
- Successfully completed an appropriate International Foundation course with at least 40% in an academic English module or equivalent.
Applicants must be 18 years of age by the 31st of October of the academic year applied for.
Transfer of credits allows credits awarded by another HE Institution to contribute to the credit required for an LSBU award. Applicants will be considered on a case-by-case basis. Consideration of any request for transfer of credits will only be confirmed against an official transcript, and particular attention will be paid to grades achieved and number of attempts at the assessments.
Course Learning Outcomes
LO1: Combine theoretical knowledge and understanding with critical- thinking and reflective skills to develop a range of value-added solutions.
LO2: Identify opportunities and create sustainable entrepreneurial solutions to create value for a diverse range of stakeholders.
LO3: Apply concepts of social responsibility, ethical behavior and sustainability in business and assess the impact of entrepreneurial action on the target community, market, society and environment.
LO4: Apply interpersonal skills to be effective and self-aware, working both individually and as a part of a team, demonstrating the capacity to motivate oneself and others.
LO5: Demonstrate the ability to conduct economic and financial analysis of the business idea and its long-term financial viability.
LO6: Apply an integrated understanding of all procedures and processes involved in launching and managing a venture.
LO7: Critically evaluate the social, economic and business factors by combining elements of information science, data analytics, digital innovation, and digital transformation to achieve entrepreneurial goals.
LO8: Work with peers and mentors to design innovative digital strategies for new ventures and implement them in entrepreneurial contexts by demonstrating effective communication, persuasion, negotiation, and leadership skills.
Short description of each Module:
Contemporary Business Models
The module exposes the students to the various contemporary business models that are playing a role in the global business world. The models include freemium business model, gig economy, value economy, circular business models, sharing economy among other novel business frameworks.
Project: Launching a venture
In this module students will learn how to harness the potential of direction-based networks, build teams, create a minimum viable product and get it validated via a social proof, obtain first funding and consequently fine tune the product to upgrade the venture. They will also learn the techniques involved in marketing, pricing, pitching and identifying alternative funding opportunities as the venture catapults to the next level. This is an action-oriented module.
This module explores frugal innovation, also referred to as jugaad innovation. It will focus on evaluation of the economic relevance of this model, particularly for the bottom of the pyramid markets. Students will critically assess how economies of substitution are disrupting the normal market ecosystems with the help of creative thinking and reverse innovation approach to create solutions for underserved and financially marginal consumers.
Social Innovation and Social Entrepreneurship
The module will enable students to develop creative solutions that address socially relevant problems and make an impact. Students will ascertain the role various social enterprises, NGOs, and multilateral agencies play in transforming societies. They will also acquire the ability to launch a social enterprise by understanding the interplay between sustainable development, millennium ecosystem assessment, methods of sensing/assessing/prioritising opportunities, and cost of risk in social enterprise and governance issues related to managing social enterprises.
Pricing Innovation for Digital Businesses
This module examines the need for a distinct pricing strategy for digital business. It explores the influence of peer-to-peer networks on pricing, net neutrality and pricing implications, how to value and price digital content and network access pricing. Students will learn to apply contemporary pricing models and discuss the controversies surrounding marginal costs and open access.
Digital Influencers and Consumer Behaviour
This module enables students to appraise the role social influence plays in shaping consumer behaviour. Students will explore all models of influence that play a key role in influencing consumer behaviour. The module will also assess the role played by semiotics and brand hate in digitally influencing consumer decisions.
This module offers a comprehensive understanding of the concepts of demand and supply within the digital context. In addition, students will learn the concepts of network economics, crypto currencies, digital crowd funding, mobile money and various economic models of internet. They will acquire the knowledge to assess how e-markets operate and perform and ascertain the primacy of ethical behaviours in online transactions.
Teaching and Assessment Strategy
Teaching, Learning and Assessment strategy for the course assumes gradual progression and scaffolding of students learning from Level 4, where the course focuses on building a solid foundation of essential knowledge of the modern marketing and entrepreneurship theories and concepts, to Levels 5 and 6, where students learn to apply the knowledge to analyse real-life cases and generate generating viable solutions to a range of entrepreneurial and marketing problems. The Capstone project at Level 6 will require students to consolidate and employ all their knowledge, understanding, critical reasoning as well as interpersonal skills to demonstrate their capability to critically evaluate the launch of a Venture.
There will be a blend of different face-to-face learning activities ranging from entrepreneurial master classes, academic-led lectures and seminars to student-led workshops and peer mentoring processes, accompanied by various autonomous and collaborative learning activities such as inquiry-based learning, research, field visits and team projects.
Integral to the university’s learning model of developing entrepreneurial capability is its enterprise engagement strategy. This will allow students to further develop and demonstrate innovation, creativity and enterprise skills in an experiential manner. This will be achieved through business incubators, Student Union activities and partnerships within the broader entrepreneurial ecosystem.
Based on TEAM’s learning model, which emphasises theory informed practice-based learning, the development of transferable skills ‘for’ entrepreneurship also takes place throughout the curriculum. Through seminars, workshops, team projects, and coursework, students will be learning and applying inter alia communication, teamwork, leadership, time management, numeracy, and digital skills. For example, by working in teams to understand and analyse case studies, besides developing problem-solving techniques, students will develop teamwork skills, communication skills and task management skills. Negotiating, influencing and presentation skills will be developed via role play during seminars and workshops, while digital skills will be an integral component of students’ assignments for various modules. Students will also develop these skills from model entrepreneurs during master classes and mentoring sessions.
Proportion of time allocated for Different Activities (Percentage of Seminars/Lectures/Workshops vs Self-directed learning)
Who will teach me?
Anastasiya Zdraykovskaya 🇺🇿
• (MAIBM) Master of Arts in International Business Management, Westminster International University in Tashkent
• Bachelor of Science Economics with Finance, Westminster International University in Tashkent
Deneze Bektasheva 🇺🇿
• Master of Arts with Distinction in International Business Management, Westminster International University in Tashkent
• First Class Bachelor’s degree in Business Information Systems, Westminster International University in Tashkent
Haneen Allataifeh 🇯🇴
• B.Sc., Pharmacy, Jordan University of Science and Technology
• Ms., Business Administration, Yarmouk University, Jordan
• Ph.D., Business & Accountancy, University Malaya, Malaysia
Where will I Study?
The course is delivered in TEAM University campus at 146, Temur Malik Street, Tashkent.