BA (Hons) Entrepreneurship with Digital Innovation course is designed for students who wish to gain solid knowledge of digital innovation, business management and entrepreneurship to launch their new digital ventures and create unique new brands. It is also designed for students that wish to pursue their careers as Innovation Specialists, Digital Commerce Experts, ITES Managers, Social Media Experts, Digital Pricing Specialists, Business Analysts, Social Innovation Specialists, etc.

Applicants who have good communication and analytical skills and are ready to unlock their creative and intellectual potential are welcome to apply for this course.

Award: Upon successful completion of the programmes, graduates will receive a Bachelor’s Degree (BA Hons in Entrepreneurship and Digital Innovation) from London South Bank University.

Course Structure:

Short description of each Module:

Teaching, Learning and Assessment strategy for the course assumes gradual progression and scaffolding of students learning from Level 4, where the course focuses on building a solid foundation of essential knowledge of the modern marketing and entrepreneurship theories and concepts, to Levels 5 and 6, where students learn to apply the knowledge to analyse real-life cases and generate generating viable solutions to a range of entrepreneurial and marketing problems. The Capstone project at Level 6 will require students to consolidate and employ all their knowledge, understanding, critical reasoning as well as interpersonal skills to demonstrate their capability to critically evaluate the launch of a Venture.

There will be a blend of different face-to-face learning activities ranging from entrepreneurial master classes, academic-led lectures and seminars to student-led workshops and peer mentoring processes, accompanied by various autonomous and collaborative learning activities such as inquiry-based learning, research, field visits and team projects.

Integral to the university’s learning model of developing entrepreneurial capability is its enterprise engagement strategy. This will allow students to further develop and demonstrate innovation, creativity and enterprise skills in an experiential manner.  This will be achieved through business incubators, Student Union activities and partnerships within the broader entrepreneurial ecosystem.

Based on TEAM’s learning model, which emphasises theory informed practice-based learning, the development of transferable skills ‘for’ entrepreneurship also takes place throughout the curriculum. Through seminars, workshops, team projects, and coursework, students will be learning and applying inter alia communication, teamwork, leadership, time management, numeracy, and digital skills.  For example, by working in teams to understand and analyse case studies, besides developing problem-solving techniques, students will develop teamwork skills, communication skills and task management skills. Negotiating, influencing and presentation skills will be developed via role play during seminars and workshops, while digital skills will be an integral component of students’ assignments for various modules.  Students will also develop these skills from model entrepreneurs during master classes and mentoring sessions.